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Setting Up Your Small Business for Online Success in Phoenix

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Studies have shown that 70-80% of people will research a business online before making the purchase or even entering a box storefront. It is no wonder that digital online marketing is more important for a small business than ever before. America is plugged in, online and ready to research and buy products.

Small business owners in Phoenix are taking notice and trying to figure out how to get a little slice of the digital pie. The great news is that there are easy ways to get your business online and noticed for less than you think.

Once your business has been launched, you will need to create an online presence and eventually an online buzz. Keep in mind, you do not necessarily need to do this all on your own. There are many experts in Phoenix, like Orion Sol Consulting, who specialize in launching businesses in this exact fashion. Right now, consumers are very in tune with researching products and you want to make sure that yours stands out. Taking it to the bare bones, you’ll need the following to get off and running:

Brand
Website / SEO
Social Media Accounts
PPC
Blog
Email Campaign

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Brand
To be a the top of your game, you need to have a brand or a recognizable identity. This is usually in the form of an eye-catching logo and tag line. Having an identity that is recognized not only promotes consistency, but also creates brand loyalty. People become loyal to brands that give them a good feeling and positive emotions. You need to know your audience and create a brand that speaks to them.

Designing Logos is definitely best left to the professionals. There are many companies like fiver.com that offer freelancers to make bids for logo design at a very low price. Be aware that you do get what you pay for. If you expect your company to go far, it is wise to invest in a logo that will stand out and attract the right crowd. Digital marketing companies, like us at Orion Sol, have the expertise for creating a logo to get you in the game.

Website
You pretty much cannot do anything online without a well optimized and designed website. Your website now becomes your storefront. It must tell the viewer who you are, what your product is and how you are the best in Phoenix’s Valley of the Sun.

Optimization is also key when building and designing a website. Some of the factors that will help your website’s ranking include things like using relevant keywords, length and quality of your content, how often you post new content and more.

It is estimated that 90% of people do not go past the first page results when searching on Google. You want to be on page one without a doubt and having a well optimized website will help get you there.


Social Media Accounts

When you consider that 81% of Americans have at least one social media profile, you know that your company must get into the social media game. In the past it has been seen more has an extracurricular activity, but now it is booming with advertising and interaction. It is a way to get personal with your audience and engage them like never before.

Social media accounts can help with search engine ranking and improve your local awareness. You will want to be sure to get a Facebook, Google business and Yelp account setup. These particular platforms will help establish your local authority in your industry and give a chance for your customers to review your service.

The content you post on social media platforms is also important. Your audience wants to see fresh, consistent and current content. A successful online presence will also get people liking, commenting and sharing your posts.

Finding a Phoenix Social Media Marketing firm is certainly one of the first steps you will want to take.


PPC

Pay-Per-Click (PPC) advertising is a great way to launch your business into the digital world and start directing web traffic to your site. You will need to develop a strategy, understand your target audience and targeting keywords. PPC can be a very successful way to advertise immediately to your target audience, increase profit margins and provide measurable results.

The strategy of using PPC can become convoluted if you are not well versed in using it. Many small businesses are better off finding a PPC expert to develop the objective and execute the plan. Every platform that PPC can be used on has its pros and cons, therefore it is often best left to the professionals.

Blog
Blogging is a very important part of digital marketing and setting up your small business for online success in Phoenix. The importance here is that blogging directly correlates to your ranking on search engines like Google, just like the other content that is on your website. The strategy with blogging is for your company to become the authority in your field through writing content with desired keywords that will in turn, produce great ranking results.

You might be a small business owner that finds blogging a daunting task. Blogging needs to be done consistently and with proper keywords to make it useful. Most businesses end up outsourcing their blogs to freelancers or marketing companies. Outsourcing your blogging means you will likely have higher quality content and allowing you the extra time to focus on other aspects of your business.

Email
Email marketing continues to be an important part of online communication. Especially once you have established an audience, keeping them informed about your company and products is vital. Fortunately, there are inexpensive and even free programs that can help you organize your email list, newsletter format and replies. Automation is key here, as you again want to delegate your time wisely.

If your small business is ready for online success in Phoenix, there are many steps you must take before you start getting noticed by your target audience. Make sure you check all of these off your list and then expect great things to happen in the digital marketing world.

Your NEW Small Business Marketing, Website Design, and PR Firm in Phoenix!

Your NEW Small Business Marketing, Website Design, and PR Firm in Phoenix!

Orion Sol Consulting was created as a Freelance Network to bring tenured Fortune 500 level talent, to American Small Businesses who are looking for PR, Social Media Marketing, Marketing, Advertising, Website Design, SEO and PPC services, but don’t have the budget to afford one of those trendy downtown firms.

Founded by Forest John Moriarty after working for over 12 years in the SEO, and Digital Marketing world, Orion Sol Consulting was born from his desire to bring the industry’s top talent to small business at a fraction of the cost they normally would pay.   Every Freelancer working with Orion Sol Consulting has to meet the strict criterion of having worked for a Fortune 500 company, having at least 10 years of experience in their field, and are now themselves a small business owner.    Why such strict guidelines for the freelancers?  Because with this combination of attributes, our freelancers are some of the industry’s best talent, who have a business acumen far exceeding the “20 something” college graduate working at a trendy downtown firms.  In addition, who better to serve small businesses than their fellow small business owners?

Website Design Services and Prices can fluctuate immensely based on how custom the design is, what sort of back end functionality is built into the site, and how many other programs or software need to be installed on them.  While Orion Sol Consulting’s is based in Phoenix Arizona, it’s website design freelancers are all over the United States.

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Our Social Media Marketing and Management Services are more than just gathering likes and shares.  While engagement is important effectively generating new sales, new customers, and repeat business should always be the main goal.

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Pay Per Click Management, or PPC is such an important starting point for many small businesses.  Orion Sol Consulting’s freelancers who handle this service were trained directly by Google, and so we have the edge when it comes to getting the best ROI for your tight budgets.

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Nothing builds YOUR BRAND™ like a hot PR Company in Phoenix.  Orion Sol Consulting’s PR freelancers are based in the Valley of the Sun, but our experience and PR hits are national in scope.   Local News, Trade Publications, and National News can all be leveraged to help give a small business the reach of their larger competitors!

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SEO, or Search Engine Optimization, has often been seen by many small business owners as “magic internet voodoo” that no one seems to understand, and while they know they need it, but they don’t like not knowing what they are buying!  Orion Sol Consulting will not only explain how SEO works, the steps needed to make it work, they show their work!  Just like in grade school, we show our work, every last detail, so the small business owner knows exactly what they are paying for, and if it is working.

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Email Marketing and Direct Mail Marketing can leave top of mind impressions for your current or potential small business customers.  Doing this effectively and in a way that genuinely “wows!” your customer is key.  Orion Sol Consulting goes to great lengths to make sure we ignite their inbox, and mailbox!

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If you are a small business owner in Phoenix, Scottsdale, or anywhere else in Arizona, Orion Sol Consulting will come to you!  If you are not in Arizona, we have freelancers all over the country who can help.   Reach out to us today, and see how our small business owners can help your small business!