If email marketing isn’t part of your direct marketing campaign strategy, then you are totally doing it wrong. Marketing in the 21st century must have an email component or it doesn’t make much sense. Your goal is to create an audience and check with them to remind them of your product or services. While this may sound easy, it can be a tricky and a delicate situation. At Orion Sol Consulting, we have the experience and the right touch to get the response and interaction you are looking for.
Direct email marketing can be very engaging and exciting for your audience. You can share with them a sale that is happening, an event you are hosting or news from within your company. The goal is to not annoy your customers, but also deliver an exciting message that keeps them interested in your brand. There are a bunch of strategies for increasing open and click rates, increasing engagement and having a happy database of customers. Here are the top five things we offer with our direct email marketing campaigns from Orion Sol Consulting.
- The Strategy
Before one email even begins to get written, you need a strategy that has been built and tested by the professionals. At Orion Sol Consulting, we know exactly what works and what doesn’t. Our goal is for your audience to be captivated by what you send in your emails and genuinely interested in your brand.
We will determine how many emails to send and when to send them. The last thing you want is a bunch of potential customers who are just too annoyed with the frequency or content of your emails. This is a common mistake that happens, even though it might have been done with good intentions. This will ultimately lead to a high number of unsubscribers, and will leave you scratching your head.
***Don’t worry, we have the formula to keep your audience happily opening up your messages and aware of your brand without being annoying.
- Email Design
Once we’ve established the frequency and the goals of your direct email marketing strategy, we work on the development of the email. Designing emails takes some finesse and artistry. We strive to create emails that are bright and shiny, so the reader definitely wants to click on them. We have experience in creating appealing subject lines and content that is appropriate to your reader. We will work hard to target your customer with relevant informations that is captivating.
- A/B Testing
While we have experience and formulas that work well, not every net casted gets all the fish. We always do A/B testing. This means that we test out what works for your targeted audience in several ways. We can test subject lines, content and call-to-action buttons. Different groups of people are attracted to different things and we know just how to find that out.
- Client Engagement/Nurturing
Our clients come to us with varying degrees of email lists. Some clients have barely anyone on their list, while others have a decent database. At Orion Sol Consulting, we will work with you on any level. We will fish for new clients and work to keep your current list interested and happy. The relationship with your database will be a work in progress. You develop real relationships by staying in touch, sharing news and sending offers in a positive way. You can be very personal with your lists and develop an outstanding rapport with increased sales.
You can really bring your brand to life in a direct email marketing campaign. It is all part of your marketing strategy to attract, gain and maintain a database of consumers that are interested in your product or services. Our emails are personalized and styled for each segment within your list. We know how to nurture them or cut ties when necessary. We understand some segments may need a specific boost, while others might have an easily trackable behavior or pattern of purchase. We can enhance your email marketing to fit those needs and make your brand stand out above the rest.
Some of the direct email marketing techniques have become more difficult and sensitive over the last few years. Our consultants stay on top of trends and know that what worked 2 years ago might not be working today. We revamp, refocus and see that email marketing is still a thriving strategy in just about any industry. Let Orion Sol Consulting show you how to get great opening rates and more clicks than you’ve had before.