Too Early for Christmas…? Nah!

Whether your favorite combination in life is Jingle Bells with a hint of eggnog and a dash chestnuts roasting on an open fire or you side more with Scrooge himself, there’s no denying that the holiday season is once again upon us. We should be also well aware that this means many people are more likely to be opening up their wallets (us included) to buy all the hottest gadgets, accessories, excursions or the latest and greatest toys on the market. What this should really signal to us is opportunity. This is the time to get noticed and get people checking out your services and ready to hit ‘buy now!’ Here are some great tips and strategies for your holiday marketing campaigns during the most wonderful time of the year.


Set a SMART goal
Don’t get too lost with all these crazy tactics unless you have a clear and defined plan. This may not be the most magical, tinsel laden part of the plan, but trust me, we’re getting there! A SMART goal stands for: Specific, Measurable, Attainable, Relevant, Time-Based.
In order for your SMART goal to work, you need to have it start off by being rather specific. This means answering the ‘who,’ ‘what,’ ‘where,’ ‘when,’ and ‘why.’ Once you’ve specified the goal, it needs to be measurable. You need to pick which metrics to track and how you will monitor the progress. The goal should also be something attainable. It’s important to set a goal that will not be too easy, but push your company to the next level. It should also be relevant or realistic to your business and future progress. Finally, your SMART goal should be time-based, meaning it needs a time-frame that creates a sense of urgency.
A few extra tips for your SMART goal is to begin by writing it down. You can’t just have wonderful ideas and goals floating around in your head. Get them all down on paper. Be sure to constantly review these goals, especially the results. Are you on track? Can you be doing better? It is ok to adjust your SMART goals, but be sure you clarify these with the team. Lastly, celebrate! When you’re able to start seeing your successes, you need to share that with everyone you know. It will definitely boost morale and encourage further achievements.

Get in the holiday spirit with social media
Sorry to all those Scrooge lovers out there, but you need to get into the holiday spirit first and foremost to drive sales. This means creating posts and content that directly relates to the holiday season. We’re talking reindeer with red noses, bells that jingle and yuletide logs. People go bananas for the holidays and they love to feel warm and cheery. Your social media needs to reflect this feeling and invite your customers to spread the holiday cheer by opening their wallets.
For starters, be mindful of dates. This means having appropriate messaging for Black Friday, Small Business Saturday and Cyber Monday along with the traditional and less traditional celebrations. Get your messages scheduled and arriving early. And, don’t forget your hashtags.
Your holiday social media campaign needs to be relevant and thoughtful. It could be a contest, a discount or a raffle, but you need to get your customers engaged and that usually means making them act or react. People also love comedy, cats and holiday trends. Speak to your customers. Get in their heads and bring on the holiday cheer!


  1. Personalized Promo Codes
    For all the small business retailers out there, promo codes are the way to go, especially personalized ones. It is an easy gift that you can give a select group of your special customers to give them some warm fuzzies this holiday season. Show your customers that you value their relationship and that their are part of an exclusive, members only club. 
  2. The final countdown
    If you’ve been scrolling through any Facebook or Instagram feed, you almost can’t miss some type of countdown to the holidays. Christmas lovers go nuts over how many Mondays are left before Old St. Nick shows up. You can countdown to the holiday itself or make a specialized countdown for your holiday deal.
    There’s even a free way to create a landing page with such a timer. Ontrapages provide an easy and free way to create a timer for your exclusive deal. The beauty with this timer is that it can stay visible past the deadline. If a customer clicks on the page past the due date, you can have them re-directed to another magical and jolly page of star wonder.
  3. Carry yourself through to January
    The best way to end your holiday campaign is to make sure it carries your business into the following year. January can be a tough time for sales, so your campaign should also begin to target that time. Part of your holiday goal should include building brand awareness, loyalty and engagement that lasts. Nurturing your new customers and audience is great way to gain even more sales when the holidays come about next year.


Even if your favorite jam isn’t Jingle Bell Rock, this is the time of year to let heaven and nature sing for your marketing campaign efforts. This is the time to introduce new tactics and enjoy a chance to jingle all the way. Sleigh bells are ringing, so we’re hoping you were listening to these holiday marketing campaign ideas.


SEO, Blogs & You!


Writer’s block…have you had it? Know what it feels like? For many, the block never fades away and it prevents many small business owners from getting a blog or content up on their website. It can be hard to get off and writing on the right topic and even on the first sentence. Writing can be a daunting task that requires creativity, concentration and a desire to turn words into poetry. For many small business owners, that is a task often left for someone else or for no one at all.

The truth of the matter is, if you are a small business owner, you NEED to blog. Here’s why:

The internet has not only become a place to share selfies or buy the hottest brand name shoes, it is a place where millions go to search and find information. People are not only searching for answers to silly questions like if Jedi actually exist, but many people really do research information and you can be the authority on that exact information. In fact, you ARE the authority in your field, you just need to blog about it!

So why blog?

The need for small businesses to blog is two fold. First, your blog serves as your stage. You need to get up on it, in front of the people who are interested in your expertise and sing to them (figuratively of course, most of us really can’t carry a tune). Secondly, search engines are watching you. They are creeping around every corner and taking note of the words you are using and how it relates to their very specialized algorithm known as the very confusing and super scary Search Engine Optimization (SEO). Don’t fret, SEO isn’t that scary. In fact, using just a few key phrases and being consistent in your blogging will get that scary SEO algorithm thing to notice you.

Your Stage

When you use your blog as your stage, you are telling the world that you are the whiz, the hotshot, the master and whatever else tells us is similar to the word, expert. You know your industry better than the average Joe and you just need to show it by having a consistent blog and then by having an audience. Here are the tips to set your stage and fill seats to maximum capacity:

  1. Just start
    Seems silly, but it’s true. You need to just start  writing and finding a consistent routine. Monthly is fine, but getting an article out weekly or daily is even more awesome.

    Now, if you are the type that finds writing a blog similar to getting a tooth pulled at the dentist, then you are in luck. Blogging can easily be outsourced. There are platforms like, which allow highly qualified individuals and people who actually like to write to offer their services to you at killer rates.
  2. Gather your audience
    You can’t just let your blog sit there, you need to make it dance a little to attract an audience. A great way to fill your seats is to share it to your social media accounts. You have social media accounts right? It’d be a shame if you didn’t have social media either. You need both in this day and age!

    Hint! Have a signup form for your blog that is easy to find. Subscribers to your blog may differ from your social media followers….you need both!

    Hint, Hint! Be sure that your social media buttons on your blog pages to make it easy to share. People like easy, just like you do.
  3. Don’t be boring
    Now comes the fun part. Get a personality and write like it. People want to read a unique piece that captures and holds their attention throughout. Be the authority, but don’t be boring. If you are outsourcing the writing, be sure to let the writer know just how you want it to sound.
  4. Provide value
    Being a little silly, cheeky or goofy is fine as long as it is followed up with valuable information. It is great to paint a funny picture, but you also need to drop the other shoe and incorporate the value you bring in your industry. Personality plus value will equal a blog worthy of many subscribers.
  5. And now you have “street cred”
    Having a voice (personality) and delivering a blog with value (stuff average Joe didn’t already know) will provide you with credibility that is important to have online. You have potential customers in your audience and they are more likely to buy from your business when you establish authority and trust.

That scary SEO thing I mentioned earlier
You pretty much can’t talk about blogging unless you discuss the dreaded SEO thing. You’ll miss the big picture of blogging if you forget about the SEO part because your blog will be just as hard to find as a DMV with short lines. Here’s a quick way to get that SEO incorporated into your blogging:

  1. Keywords matter
    Your blog post should center around a keyword. That keyword needs to present often in  your post, but not so often that it seems like you are trying too hard. Keywords should appear in your title, header tags, alt-text and most definitely in your first paragraph.

    It is important to research appropriate keywords for your industry. You want to be competitive in your industry and you want search engines to take notice. Lucky for you too, there are tools that help with this. Check out this Ad Words Tool for some help with keywords.
  2. Even more boring: backlinks
    Having other websites link to you is also important for SEO purposes. This is called your backlinks and basically, the more you have, the better. Having attractive blogs with information that customers and other businesses want to share is fabulous.
  3. The additional boring stuff
    If your website uses WordPress, then you have many plug-ins that will make blogging for SEO purpose easy peasy. You will want to take a closer look into internal links (linking your blog to other parts of your website), header tags, image names and alt-tags.
  4. Maybe not so boring
    Additionally, if you are the proactive type, you could offer to be a guest blogger for another (more well-known) business. If you can find an industry leader that is not your direct competition, but related to what you do, seek them out and offer up a contribution to their site. Networking can catapult you into your first sold out show. It doesn’t hurt to ask, right?

Ok, so long story short, your small business needs a blog. Outsource it if you must, but the bottom line is that it must be done. It also must incorporate some of the scary SEO practices as discussed. To be the rockstar you’ve always dreamt about you need to build the stage (your blog) and fill the seats (with potential customers). Be the authority and jam out at the show that was created by you.


Setting Up Your Small Business for Online Success in Phoenix


Studies have shown that 70-80% of people will research a business online before making the purchase or even entering a box storefront. It is no wonder that digital online marketing is more important for a small business than ever before. America is plugged in, online and ready to research and buy products.

Small business owners in Phoenix are taking notice and trying to figure out how to get a little slice of the digital pie. The great news is that there are easy ways to get your business online and noticed for less than you think.

Once your business has been launched, you will need to create an online presence and eventually an online buzz. Keep in mind, you do not necessarily need to do this all on your own. There are many experts in Phoenix, like Orion Sol Consulting, who specialize in launching businesses in this exact fashion. Right now, consumers are very in tune with researching products and you want to make sure that yours stands out. Taking it to the bare bones, you’ll need the following to get off and running:

Website / SEO
Social Media Accounts
Email Campaign


To be a the top of your game, you need to have a brand or a recognizable identity. This is usually in the form of an eye-catching logo and tag line. Having an identity that is recognized not only promotes consistency, but also creates brand loyalty. People become loyal to brands that give them a good feeling and positive emotions. You need to know your audience and create a brand that speaks to them.

Designing Logos is definitely best left to the professionals. There are many companies like that offer freelancers to make bids for logo design at a very low price. Be aware that you do get what you pay for. If you expect your company to go far, it is wise to invest in a logo that will stand out and attract the right crowd. Digital marketing companies, like us at Orion Sol, have the expertise for creating a logo to get you in the game.

You pretty much cannot do anything online without a well optimized and designed website. Your website now becomes your storefront. It must tell the viewer who you are, what your product is and how you are the best in Phoenix’s Valley of the Sun.

Optimization is also key when building and designing a website. Some of the factors that will help your website’s ranking include things like using relevant keywords, length and quality of your content, how often you post new content and more.

It is estimated that 90% of people do not go past the first page results when searching on Google. You want to be on page one without a doubt and having a well optimized website will help get you there.

Social Media Accounts

When you consider that 81% of Americans have at least one social media profile, you know that your company must get into the social media game. In the past it has been seen more has an extracurricular activity, but now it is booming with advertising and interaction. It is a way to get personal with your audience and engage them like never before.

Social media accounts can help with search engine ranking and improve your local awareness. You will want to be sure to get a Facebook, Google business and Yelp account setup. These particular platforms will help establish your local authority in your industry and give a chance for your customers to review your service.

The content you post on social media platforms is also important. Your audience wants to see fresh, consistent and current content. A successful online presence will also get people liking, commenting and sharing your posts.

Finding a Phoenix Social Media Marketing firm is certainly one of the first steps you will want to take.


Pay-Per-Click (PPC) advertising is a great way to launch your business into the digital world and start directing web traffic to your site. You will need to develop a strategy, understand your target audience and targeting keywords. PPC can be a very successful way to advertise immediately to your target audience, increase profit margins and provide measurable results.

The strategy of using PPC can become convoluted if you are not well versed in using it. Many small businesses are better off finding a PPC expert to develop the objective and execute the plan. Every platform that PPC can be used on has its pros and cons, therefore it is often best left to the professionals.

Blogging is a very important part of digital marketing and setting up your small business for online success in Phoenix. The importance here is that blogging directly correlates to your ranking on search engines like Google, just like the other content that is on your website. The strategy with blogging is for your company to become the authority in your field through writing content with desired keywords that will in turn, produce great ranking results.

You might be a small business owner that finds blogging a daunting task. Blogging needs to be done consistently and with proper keywords to make it useful. Most businesses end up outsourcing their blogs to freelancers or marketing companies. Outsourcing your blogging means you will likely have higher quality content and allowing you the extra time to focus on other aspects of your business.

Email marketing continues to be an important part of online communication. Especially once you have established an audience, keeping them informed about your company and products is vital. Fortunately, there are inexpensive and even free programs that can help you organize your email list, newsletter format and replies. Automation is key here, as you again want to delegate your time wisely.

If your small business is ready for online success in Phoenix, there are many steps you must take before you start getting noticed by your target audience. Make sure you check all of these off your list and then expect great things to happen in the digital marketing world.

Your NEW Small Business Marketing, Website Design, and PR Firm in Phoenix!

Your NEW Small Business Marketing, Website Design, and PR Firm in Phoenix!

Orion Sol Consulting was created as a Freelance Network to bring tenured Fortune 500 level talent, to American Small Businesses who are looking for PR, Social Media Marketing, Marketing, Advertising, Website Design, SEO and PPC services, but don’t have the budget to afford one of those trendy downtown firms.

Founded by Forest John Moriarty after working for over 12 years in the SEO, and Digital Marketing world, Orion Sol Consulting was born from his desire to bring the industry’s top talent to small business at a fraction of the cost they normally would pay.   Every Freelancer working with Orion Sol Consulting has to meet the strict criterion of having worked for a Fortune 500 company, having at least 10 years of experience in their field, and are now themselves a small business owner.    Why such strict guidelines for the freelancers?  Because with this combination of attributes, our freelancers are some of the industry’s best talent, who have a business acumen far exceeding the “20 something” college graduate working at a trendy downtown firms.  In addition, who better to serve small businesses than their fellow small business owners?

Website Design Services and Prices can fluctuate immensely based on how custom the design is, what sort of back end functionality is built into the site, and how many other programs or software need to be installed on them.  While Orion Sol Consulting’s is based in Phoenix Arizona, it’s website design freelancers are all over the United States.


Our Social Media Marketing and Management Services are more than just gathering likes and shares.  While engagement is important effectively generating new sales, new customers, and repeat business should always be the main goal.


Pay Per Click Management, or PPC is such an important starting point for many small businesses.  Orion Sol Consulting’s freelancers who handle this service were trained directly by Google, and so we have the edge when it comes to getting the best ROI for your tight budgets.


Nothing builds YOUR BRAND™ like a hot PR Company in Phoenix.  Orion Sol Consulting’s PR freelancers are based in the Valley of the Sun, but our experience and PR hits are national in scope.   Local News, Trade Publications, and National News can all be leveraged to help give a small business the reach of their larger competitors!


SEO, or Search Engine Optimization, has often been seen by many small business owners as “magic internet voodoo” that no one seems to understand, and while they know they need it, but they don’t like not knowing what they are buying!  Orion Sol Consulting will not only explain how SEO works, the steps needed to make it work, they show their work!  Just like in grade school, we show our work, every last detail, so the small business owner knows exactly what they are paying for, and if it is working.


Email Marketing and Direct Mail Marketing can leave top of mind impressions for your current or potential small business customers.  Doing this effectively and in a way that genuinely “wows!” your customer is key.  Orion Sol Consulting goes to great lengths to make sure we ignite their inbox, and mailbox!


If you are a small business owner in Phoenix, Scottsdale, or anywhere else in Arizona, Orion Sol Consulting will come to you!  If you are not in Arizona, we have freelancers all over the country who can help.   Reach out to us today, and see how our small business owners can help your small business!